Top-Of-Mind Branding (Increased Visibility and Recall)
The beauty of the conference notepad is that your brand is literally in someone’s hand. Your brand is etched into their minds as delegates use your notepads and pens. Pun Intended.
But it doesn’t end there. Notebooks and pens don’t stay at the conference. They go home with your delegates and remain in use long after the last panel discussion. Keeping your brand top-of-mind each time they put pen to paper.
Bringing me to my next point.
Extended Reach
The fact that branded notebooks and pens from a conference pack or promotional give-away “have legs” and go home with the delegate means your brand enjoys greater reach. Your brand exposure is not limited to the number of conference attendees but to each person with whom the delegate interacts after that.
Essentially, you’re getting two (or more) for the price of one. One branded item for a conference, multiple impressions to a varied audience following.
Hit the Mark with Smart Penmanship
Did you know there is a way to guarantee even more bang for your buck from branded notebooks?
Make your company accessible. Keep your logo at the top of the page or as a watermark, and subtly include your telephone number and email address elsewhere. This can be on each page or at the back of the book. If it suits your brand personality more, social media icons alone will suffice.
Better yet, here’s an insider secret. Include a CTA (Call to action). Add a small line that entices the reader to take action, for example, “Get 10% off your first order at orangepromotions.co.uk”.
Charge Those Telephones for Inbound Leads
Branded notebooks and pens are the most effective conference pack items because they offer multiple benefits for your brand. They are practical, memorable, far-reaching, low-cost, high-return, and positively position your company.
They also provide an opportunity to include a call to action that can generate more leads and sales. If you want to make a lasting impression on your conference attendees, choose branded notebooks and pens from Orange Promotions.
