How to Create a Solid First Impression with Your Website

 First Impression with Your Website

First impressions are everything in business. You know the saying, you’ll only get one chance to make one. A poor first impression can be enough to drive customers away and into the arms of one of your competitors.

A website is like a modern shopfront. It’s often the first contact a customer has with you so what you include on your website and how you lay it all out could mean the difference between a sale or no sales at all.

Here’s how to ensure your brand is ticking all the right boxes when people arrive on your website or social media profile. 

Get a website

First of all, get a website. You need one. A Facebook page isn’t enough if you want to create a good first impression. Most people will search for your business name online and if there’s no website, it could be enough to make them try elsewhere. Once you’ve set up your website, don’t just leave it to gather dust, you should also be thinking of… 

Improve loading time

People are impatient, especially when it comes to websites that don’t load. It doesn’t leave a good first impression and signals that your website isn’t very well maintained.

Good navigation

Again, people won’t stay long on your website if they can’t find what they’re looking for. Whether it’s contact information or product pages, everything needs to be found within a few clicks.

Have a clear menu at the top of the page with an about page, contact information, blog, services/products and any other vital information a visitor might need to find quickly. 

Get on social media

Relying entirely on a website is the same as relying entirely on a Facebook page – it isn’t enough for a modern business.

Your biggest competitors are covering all bases online and you need to as well. People expect companies to have social media profiles nowadays. Social media profiles are useful for finding out about new deals and offers, keeping up to date with what the business is up to and also to voice concerns and complaints.  

However, that doesn’t mean you have to be on absolutely every platform. Just pick one or two. Most businesses will benefit from having at least Facebook or Twitter as that’s where most people are. If you could benefit from showing off a lot of photos, then Instagram is your best bet. If you’re looking for professional customers, try LinkedIn.

Look good on mobile

A huge amount of modern consumers now use their mobiles to buy, browse and research companies. If your website looks bad on mobile, or doesn’t even work, then that’s at least one potential sale you’ve missed out on. Make sure your mobile site doesn’t miss out on any of the functionality that your desktop version has. 

Blog

While a blog is optional, it’s a popular option for those who want to make their mark online. A blog can provide value to people before they even become customers in the form of handy tips and industry insight. This can draw people to your website, some of whom will hopefully become customers.

A blog can also give your website a much-needed boost in the search engine rankings, making your site easier to find and therefore buy from. 

Logo

This is usually the first thing people see of your brand so first impressions are important to consider here.

A logo needs to represent what your business does and the industry it operates in. It also needs to be memorable and preferably eye-catching. It’s a difficult balance to strike but once you do, make sure your logo is used on all company material, online resources and correspondence and maybe even on company branded items such as these!

 

 

How do you manage your first impressions online? If you’d like a quote for company branded items such as mugs, pens or bags, get in touch via sales@orangepromotions.co.uk

 
Company Registration Number: 06509838

www.orangepromotions.co.uk   /  www.op-printed-products.co.uk

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